The lofty sales of Toyota Prius, a hybrid revolution model in the United States have helped propel the Japanese juggernaut car manufacturer, to No. 1 in the world. This week, Toyota Prius reached another milestone: 1 million sales in the United States.
Toyota Prius launched 11 years ago and has since annually claimed the title of best-selling hybrid in the world. Toyota has sold more than 2 million copies of it globally, pushing the brand’s total hybrid sales to 3 million.
The company claims that more than 97 percent of Prius cars are still on the road.
“Toyota Prius paved the way for hybrids and while it is still the hybrid leader in sales and fuel economy,” Toyota vice president Bob Carter said in a statement.
Meanwhile, Toyota announced ambitious plans at the Detroit auto show to expand the Prius line. Toyota Prius v, which is larger than the current car, joins in the fall, and in 2012, Toyota Prius c compact and Toyota Prius plug-in will be added.
Toyota Prius has become a staple of Hollywood stars and mainstream Americans, as motorists have transitioned to more fuel-efficient vehicles and alternative powertrains.
Toyota Prius was by far the best-selling hybrid in the United States last year, recording sales of 140,928. That’s more than any other single carmaker and well head of the next top sellers, the Honda Insight (20,962) and the Ford Fusion (20,816) hybrids.
Toyota Prius has also helped Toyota weather dramatic shifts in fuel prices. A gallon of unleaded cost $3.71 as of Wednesday morning, up sharply from $2.83 a year ago, AAA reports, and crude oil topped $108 a barrel.
Content provided by AutoWeek.